Making Your Commercial Website Work With Effective Web Design

The first thing about web design is to know the purpose of the website. This will then define the target audience of the website. Furthermore, this will dictate the appropriate look and overall web design.

Web Design: Connecting with Potential Customers

Commercial websites need to connect with potential customers. Websites are there to tell them about the products. So that’s what they should see in the website. They would be interested about what these products can do for them. Customers would want to know how they can buy the products. If they have questions they’d want to know how to contact you. And eventually they would be interested about the cost too.

In short, what a commercial website needs is a whole system. It’s like having a good store. You don’t only need a good display. You also need helpful salesladies and cashiers to complete the transaction.

To facilitate a good shopping experience, easy navigation is imperative. Relevant information about the company and its products should be easy to locate. A visitor should also be able to tell where he has yet to go to. For example, you have a repeat customer. He should be able to tell which products are new.

Links should be visible and clear. Titles for each link should tell what is contained there. The uncluttered look also always works for businesses. This gives the customers an easier way to take everything in. And it’s easier for them to choose where to go next.

The Other Side of Web Design

Web design also involves designing the under workings of the site. For instance, making sure that each page loads faster is essential. Customers value fast service. So, the site should open instantaneously if possible.

This does not mean that graphics and images are prohibited. It’s just a matter of providing the right file size.

Another part of web design deals with search engine optimization. Your potential customers should be directed to your site. It must therefore have high page rankings. One essential thing for that is proper HTML coding.

Content management may be related to web design as well. After all, visitors go to the website for the content. Relevant content should be provided to help the site get indexed. Updates should be done regularly to improve rankings. This also helps make customers come back to the site.

So essentially, the interface and the backend job of the web designer should correlate. Good web designers should also be conscious of the business aspect of it. Businesses want to build a business. So at the end of the day, it should be what the website should deliver.

SEO understands that getting sales is the main objective of every business. While SEO works to provide the best website design and development services, it works to provide the best Internet marketing as well. We focus on the needs of each of our clients. And in the end, we always bring in the desired outcome.

Education Based Marketing

We are a society of information junkies. We thirst for information every single day. When we consider our own buying habits, where do we go? If it is a big item we might go to Consumer Reports or search for information online. We will certainly go to Google or Yahoo and search for whatever it is we want.

One of the very best examples of "Education Based Marketing" is seen at http://www.askthebuilder.com . That web site is packed full of information on the how to's of home improvement. People gravitate to vendors who supply the greatest amount of information.

A Simple Example:

If we were going to buy a pizza and we were standing right in front of two identical pizzerias, side by side, and one of them had a big sign in the window that read: "FREE Pizza Recipe Book," which one we would walk into first? We would probably all be interested in what ingredients are in the pizza and how the pizza is made.

What comes into play here? First of all we probably would never see two pizzerias side by side and we will more than likely NEVER see a pizzeria owner "divulge any secrets." The fact is, not very many people are going to ever try and make a pizza at home and it will certainly never taste the same as it does when you buy if from your favorite pizza vendor. The pizza vendor could have a business card with his web site address taped to the box with instructions on how to claim your free "Pizza Recipe Ebook." Of course there are "More Coupons" inside the ebook.

Many restaurant owners do not have much time to spend online. If the owner just had a printed recipe every week, (with his next week's coupon on the other side) he would create a customer loyalty and a following. All of his customers would look forward to the next recipe and would have to come into the restaurant to get it.

Most of us that have an e-mail address have bought something online or subscribed to an e-mail invitation for "specials" that the vendor offers. When we get their e-mail, all it includes is the items that they are selling and often times it is quickly deleted. If we were to buy something from the local craft store and they asked for our e-mail address and said: "We will be happy to send you the free" how to project of the month, "along with some coupons. up? Most likely we would if we had an interest in crafts. Of course that e-mail is going to include the "Special of the Month!" We might just head right back to the craft store to grab the new set of paint brushes that are on sale.

Yes, we are playing in the digital age. That brings up the power of educational ebook marketing. Ebooks are being made all the time and distributed freely all over the Internet. Along with the free information is an opportunity to purchase the vendor's products or services. Ebooks are easy to make or easy to have made for you. A simple example of ebook marketing is seen at: http://www.investigate.net The vendor gives away a free ebook that is useful for locating unclaimed funds held by the states. In it, there is an opportunity to buy unlimited access to public databases. Someone who uses the ebook can access it over and over without ever buying a thing. However, if that customer ever needs to find someone or find some secret public record, where are they going to go?

The salesman or woman who sells to business owners can be a welcome sight if he or she always shows up armed with some written information or "little known secret" about that particular owner's business or industry. That information is always given freely without any expectation of a sale resulting from it. In addition, if the salesman or woman took the time to send a one page piece of mail to all of his customers every month with the "Idea of ​​the Month" on how to increase sales, (along with a business card) who do you think the business owner would want to buy from?

The mission is simple. Educate your customer every chance you get. Provide the most valuable information you can to your customers. Continue to educate your customer the best way you know how and you will develop a customer loyalty that is worth its weight in gold.

Make Money Online Fast – Pull in Thousands of Dollars Fast Today!

As we all know the financial meltdown has impacted everyone in some way or the other. All of a Sudden our budgets are going out of control needing us to search for new ways to boost our income. The internet offers lots of opportunities to make money online fast and all from the comfort of your home. Use these 3 sure fire methods below to unearth those additional dollars.

1. Making money with eBay

If you are looking to make some extra cash online without starting a business, eBay is the answer. To allow you to money online fast using e-bay you must grasp its system in detail. Using just a home computer and the internet, this could take just two days. As soon as you put to work the system, you will realize how easy eBay actually is. Be sure to remember eBay provides more than merely buy and sell opportunities.

2. Create reviews

Lots of people are searching the internet looking for product reviews, website reviews, car reviews etc. Using a simple awareness of the English language, you could begin writing reviews and make money online fast. A number of opportunities compensate you on the day which you posted that review. Choose the sort of reviews you would like to create and create an expert status around that.

3. Forum posting

Very alike to writing reviews, forum posting is a highly profitable action, whilst you are searching for ways to make money online fast. Lots of online forums are desperate for content. You need to unearth forums that appeal to you or those that you have a certain expertise in. Search through the freelance job postings and you will discover people searching for you.

4 Ways to Lose Weight Before and during the Holidays

Here are 4 tips if you are trying to lose weight before or during the holidays.

When the holidays are approaching, you might be worried about how much weight you might gain. Perhaps you started a diet during the summer and are doing well, but now the trips and big holiday dinners are causing concern. Or you lost weight in the spring and now all those July 4th and summer barbecues are looming. Do not worry! You can still lose or maintain your weight through any holiday season.

Drink Only Water

One of the best ways you can lose weight and continue losing even through the holidays is by drinking more water. The majority of what you drink on a daily basis should be water. We have all heard the 8 cup of water a day rule, right? Another recommendation is to drink half your weight in ounces of water each day. Also try to drink a glass of water before and after any other type of drink. So if you are at a holiday party and want a glass of champagne, drink a full glass of water beforehand. You are not allowed another glass of champagne or wine until you have another glass of water. This helps to limit how much alcohol you end up drinking.

Indulge, But Not Too Much

The problem with wanting to indulge during the holidays is that you feel left out if you can not have trees. If you keep denying yourself too much, you might find yourself on Christmas Eve, (or New Year's Eve, or Labor Day weekend), eating everything in sight because you went without for so long. A good way to remedy this is by letting yourself taste everything, but not over-indulging. If you are at Thanksgiving dinner, have a small small portion of each food item, but not a full portion.

Remove 1/3 of Your Meals Immediately

When you are eating out for the holidays, this is another time when you might indulge a little too much. This can make it really hard to lose weight. If you decide to order something that is not as light and fit as it could be, separate your meal immediately. Ask for a to-go container when your food is served. Then take 1/3 of the meal and place it in the container. This decreases how much you end up eating. It also lets the meal last longer.

Top Food With Salsa

Instead of putting cheese, sour cream, or guacamole on top of your food, consider adding some salsa. This adds a lot of seasonings and is extremely low in fat and calories. The majority of salsa is just tomatoes, jalapenos and onions, so there is not much to it.